BrushBaggy is an easy-to-use paint product for DIYers and pro painters that saves time, water and the headache of cleaning brushes until the job is done. Sold to both retailers and direct consumers, BrushBaggy needed a web presence that catered to B2B and B2C.
Brand by Dustin Martin and John George. Video by Roy Ritchie.
My focus for this project was to deliver a beautiful, on-brand site that adequately demonstrated value to potential retailers, while allowing space for e-commerce. We chose to build on Shopify for it's robust e-commerce features and easy-of-use in setting up Fulfillment By Amazon (FBA).
We benchmarked several different websites in the online paint retailer space. We crafted messaging and imagery choices to speak to both pro contractors and DIYers. Partnering with a well-known influencer known for breaking the mold of typical big box painting outfits, we designed The "Pro" page around his story, as well for lead generation and capture.
While this component didn't make it to production, I designed a visual-rich mega-menu to quickly select a product category.
I worked directly with our contract developer to rapidly create responsive layouts based on the desktop design.
