The Innovation Project
- UX / Web Design
- Visual Design
- Environmental
The Innovation Project is The Henry Ford's campaign to advance inclusive and equitable education through digital and experiential learning. At Lovio George, I was tasked with designing a website that would attact stewardship and convey the goals and story of the campaign. I designed unique supporting compositions that would be used on the website and experiantially throughout the campus.
Our goal was to create a website that could convey the purpose and value of a multi-armed educational program. Donors need to know the impact their gift makes. Beyond general campaign information, we allowed space for the site to contain stories about developing and successful initiatives, accompanied by large evocative photography.
The website describes and displays the goals for the campaign over the next 5 years, while also tracking fundraising progress through a live progress-bar. Throughout the site, there is always a path back to donation.
We showcased 3 exceptional students from the Henry Ford Academy. Conducting interviews and on-site photography, we illustrated each students' dreams, aspirations, and culture through a collage design with both digital and print applications.
Supporting graphics utilized a collage approach to visualize innovation - past, present, and future.
Proposed environmental signage concepts displaying campaign messaging and donors. Exterior and interior.
